" THE SHARPER EDGE Newsletter Edition 4. Vol 1. | Edge Consultancy
15 August 2017,
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HOW TO CREATE A “WOW!” MORTGAGE EXPERIENCE

Written by Stephen D. Breed, Senior Consultant, Edge Consultancy

Mortgages are a key product for most financial institutions, but let’s face it, for many consumers the mortgage experience is intimidating and often a painful test of endurance. As lenders, we can get so caught up in the process that we forget about how the consumer experiences the process. What can we do to make the process a little less like a root canal?

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Ed. 4 Vol. 1 Newsletter

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